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Explore our latest coverage and discover industry insights, product updates, and more.
14th May, 2024
The Spirits Business: Digitalisation ‘critical’
We recently caught up with The Spirits Business to discuss the importance of digitalisation and why it’s critical if you’re to remain competitive in the spirits sector. Everyone working with spirits knows that precision is paramount to success. Precision in production, precision in inventory management, precision in distribution. Get it right and you have an efficient and profitable business with a product that excites and delights consumers. But as demand grows, scaling the same care and attention you put in at the very start can be tricky. That’s where digitalisation comes in to support distilleries as they expand and look to gain a competitive advantage, optimising operations whilst at the same time engaging more meaningfully with consumers. To support teams in getting ahead, in April 2023, we launched our proprietary SaaS (software as a system) solution to help connect the spirits supply chain from production, maturation, and bottling to customer engagement and digital ownership.
30th July, 2024
Proofworks joins the BWA
We're now an associate member of the Bonded Warehousekeepers Association. This week, we’ve received the good news that we’ve been accepted to join The Bonded Warehousekeepers Association (BWA) as an associate member. We’re pleased to join their esteemed ranks of producers, warehouses, technology providers and supply chain members, all of whom are committed to advancing best practices in excise and customs. It’s a key milestone to have Proofworks recognised by the leading industry body for Bonded Warehouses.
24th July, 2024
Arriba Tequila! Journey to premiumisation
From slamming to sipping. Tequila’s journey to premiumisation is one to be shared over a drink. But not in a shot glass. Instead, the high quality tequilas of today deserve nothing short of a flute glass so you can really smell the notes. So says, Nitzan Podoswa, founder of Satryna Tequila . And there's no downing it in one. It's recommended to swish the liquid around your mouth. The re-education efforts around tequila appear to be working. It is now the fastest-growing alcoholic drink in the US with consumption up by 40% over the past five years, according to International Wine and Spirits Research (IWSR).
16th July, 2024
If we could only pick one dram
Our team's top whisky picks this month. We come across many fine whiskies and we thought it was about time we shared some of our team’s favourites. It’s fair to say that deciding on just the one whisky has been a tough job. Too agonising for some in fact that they’ve gone off brief and chosen several!
9th July, 2024
Bourbon: All hail the Granddaddy of American spirits
Innovation and tradition in Bourbon whiskey. Bourbon: Unquestionably the foundation of American whiskey. Since bursting out of its ancestral home of Kentucky and onto the global spirits stage, bourbon’s journey to stardom has been lauded as one of creativity and transformation. Its popularity attributed to a revolution in flavour from both the craft distillery boom that brings a fresh perspective with small-batch production and local ingredients, and experimentation from distilleries that are merging traditional and new ageing and finishing techniques to produce complex, nuanced spirits.
3rd July, 2024
How is AI shaping the drinks industry?
Thoughts from The Drinks Business Artificial Intelligence Conference. What are the latest AI developments for wine & spirits? Could AI replace roles in the industry? And how are spirits brands using AI?. Just some of the questions that were discussed at length at the Drinks Business AI Conference in June 2024 - the drinks industry’s first-ever conference designed to delve into all aspects of artificial intelligence and examine how it’s shaping the industry.
28th June, 2024
How SaaS technology is revolutionising spirits
Which technology best supports distilleries looking to get-ahead?. SaaS technology is making waves in the spirits sector with many distilleries and brands future-proofing their business by implementing groundbreaking new solutions that give them a competitive advantage. Our Proofworks platform is one such solution.
18th June, 2024
Distillers Journal Podcast
Our CEO, Rob on the Distillers Journal Podcast. Your journey to digitalisation, your pace. Our latest podcast conversation takes place between Proofworks CEO, Rob Hollands, and the Distillers Journal, where the subject of digitalisation in the spirits industry is tackled head on.
11th June, 2024
Proofworks announces two board hires
Two new strategic additions to our Proofworks’ board. We’ve recently welcomed two new additions to our Proofworks’ board and thought it was time to introduce them properly - Investment banker to the drinks industry, Duncan McFadzean, and financial and regulatory expert, Jane Grier. Duncan and Jane joined our board of directors at the same time as we officially launched our Proofworks platform to the industry in April 2024. They will support us on our goal to digitalise the entire spirits supply chain and there’s no doubting that their experience will be invaluable as we move to unlock a new era of digital transformation for the sector.
1st June, 2024
Proofworks, guests on the Segmint Podcast
RWA SegMints podcast: From connected distilleries to digital deeds. What groundbreaking work is taking place in the digitalisation of the spirits industry? That’s the topic for this latest podcast from RWA SegMints who host a weekly discussion on tokenised real-world assets (RWAs) and their innovative use cases. Segmint have covered a variety of RWA topics so far, like the ‘future of luxury watch ownership’ and ‘the concept of tokenising property’, all of which are also well worth a listen.
16th May, 2024
Startups Magazine - Proofworks Feature
Startups Magazine - Proofworks unlocks digital transformation in the spirits industry. As Proofworks embarks on the next chapter of our journey, we caught up with Startups Magazine to share our vision for the future of the spirits industry. Our innovative platform aims to revolutionise the entire spirits supply chain, from production and maturation to bottling, customer engagement, and digital ownership. In the interview, we discussed how Proofworks combines user-friendly solutions with cutting-edge Web3 technologies to surface previously unseen data and insights, enabling optimisation and transparency at every stage of the product journey. Our mission is to empower the spirits industry to tackle genuine business and consumer challenges by leveraging these technologies.
14th May, 2024
The Spirits Business: Digitalisation ‘critical’
We recently caught up with The Spirits Business to discuss the importance of digitalisation and why it’s critical if you’re to remain competitive in the spirits sector. Everyone working with spirits knows that precision is paramount to success. Precision in production, precision in inventory management, precision in distribution. Get it right and you have an efficient and profitable business with a product that excites and delights consumers. But as demand grows, scaling the same care and attention you put in at the very start can be tricky. That’s where digitalisation comes in to support distilleries as they expand and look to gain a competitive advantage, optimising operations whilst at the same time engaging more meaningfully with consumers. To support teams in getting ahead, in April 2023, we launched our proprietary SaaS (software as a system) solution to help connect the spirits supply chain from production, maturation, and bottling to customer engagement and digital ownership.
10th May, 2024
The Block: Unlocking a new era
The Block: Unlocking a new era of digital transformation. Combining user-friendly solutions with cutting-edge Web3 technologies, the Proofworks platform will uncover previously unseen data and insights, enabling optimization and transparency at every stage of the product journey. This transformation will provide much-needed visibility into channel inventory, particularly as the spirits category experiences growth changes. Furthermore, as the industry grapples with rising costs and supply chain disruptions, the platform will drive greater efficiency and streamline processes. It recognizes the need to adapt to evolving consumer behaviours and equips brands with new, authentic, and meaningful ways to connect with their customers.
23rd April, 2024
Proofworks Launches
Proofworks launches to unlock a new era of digital transformation in the spirits industry. NEWS, London, 24th April: Proofworks launches today with a proprietary SaaS solution to digitalise the entire spirits supply chain, from production, maturation and bottling, to customer engagement and digital ownership. Combining user-friendly solutions with the latest in powerful Web3 technologies, the Proofworks platform surfaces previously unseen data and insights, allowing for optimisation and transparency at every stage of the product journey.
4th September, 2023
Welcome, our new CEO!
Rob Hollands join as CEO to lead our next chapter. This week we’ve announced the exciting news that industry veteran, Rob Hollands, has joined the Proofworks leadership team, taking the helm as CEO. As reported in Retail Tech Innovation Hub , Rob joins to lead Proofworks' ambitious growth strategy and further develop our unique product and services offer which is transforming the spirits industry. He brings with him over 20 years experience across the worlds of digital, tech, marketing, and design, having founded and led high-growth technology companies, from start-up through to exit, winning multiple awards along the way for the likes of Diageo, American Express, Nestlé, Pernod Ricard, PepsiCo and Estée Lauder Companies. In fact he’s already sharing his knowledge and was asked to provide his opinion for this recent Tech Round article on ‘ What happened to NFT’s?’ . Expect to hear more from Rob in the future.
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