Technology to connect products and consumers
25th November, 2024
25th November, 2024
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29th November, 2024
Love them or hate them, spreadsheets can be useful for recording many different types of data tracked by a distillery or warehouse. Financial planning, inventory management, recipe records, barrel locations, duty calculations, chances are you’ll find a spreadsheet at the heart of many of these important tasks in spirits operations. As producers and warehouses scale, the amount of data captured grows, so too the number of people using a shared spreadsheet and the demands put on it. The need for greater efficiency in production, coupled with the drive to introduce sustainability measures that stand up to close scrutiny, all further add to the vital importance of data that is held. As a result, many turn to technology to find a more streamlined and user-friendly solution to support the running of their day-to-day production, storage and operational tasks. The main drivers being the need for transparency and traceability across the entire supply chain, especially as a business grows and the number of assets produced increases. The need for a scalable solution becomes a priority, as does one that provides ultimate assurance that the data collected, and used to base important decisions on, is accurate and up-to-date. Data loss, or error, with something as simple as a mistakenly deleted row in Excel can mean game over. Or at best, a headache for a day or two whilst you wait to see if it can be recovered. A technology solution retains a full history and ensures all data is fully backed up and readily accessible. Here, we look at data challenges facing many distilleries and warehouses today and the tipping points that push organisations to seek solutions beyond spreadsheets.
31st October, 2024
Unlocking new forms of ownership with SegMint. We’ve partnered with the formidable team at SegMint , by VanEck – global leaders in digital asset management, to bring a new form of shared digital ownership to the luxury cask spirits sector. This is a partnership that’s been in the works for months, so we’re excited to share all the details. Not just its significance for the spirits industry, but also to the fact we’re launching with a very special one-of-a-kind Linkwood Scotch whisky cask which pretty much anyone, anywhere, now has the opportunity to own a part of.
9th October, 2024
Being that customer experience is central to all we do, it was an honour to be asked by CX Network for our insights and future predictions on the subject for their latest industry report. Managing customer journeys today requires intelligent design and dynamic management, driven by real-time data, delivered from a suite of robust tools that enable company-wide decision-making. But in designing effective customer journeys, customer experience teams today often face a number of complex challenges. From accessing the relevant data, to understanding customer behaviour and getting ‘buy-in’ from stakeholders as to the value of the modern customer journey, and what it takes to map and manage it. There’s a lot to consider. This is why each year, CX Network puts out its research report that covers the very latest on all the trends, challenges and opportunities that exist around customer journey management. Excited to be offered the opportunity to contribute, we handed the reins to our CEO Rob Hollands to give his commentary and analysis on the findings, as well as sharing his thoughts on where CX is heading over the coming year. The report, The state of customer journey success 2024-25 , in partnership with Alterian, looks at the roadblocks that hold up the customer experience, the adoption of products, tools and techniques that are making a difference and examines how journey management has progressed since the last report was published in 2023.